"Emily in Paris" has real marketers in a tizzy!

Emily in Paris is a Netflix dramedy centered around the marketing career of a young American girl (Emily Cooper) who gets transferred to the French branch of the firm she works for. Despite the adventurous, international, and often stylish concept of the show “Emily in Paris” has only received a 62% rating on Rotten Tomatoes, and some of her biggest haters just so happen to also be in the field of marketing. i.e “Emily in Paris” Biggest Haters Are Real Marketers

But why do marketers hate Emily?

The most common reason we have seen marketers toss Emily Cooper to the side is the unrealistic perception it creates of the actual job and what we do. When Emily receives word that she will be temporarily going to France with her boss to tighten up the French side of the firm she is ecstatic and even finds an apartment smack in the middle of Paris with a rooftop view of the Eiffel tower.

As Emily navigates through the ins and outs of Parisian life, she begins to intertwine her experiences in Paris with the campaigns she manages for her firm. From launching Champère for her new BFFs fathers’ beverage company after a stay at their chateau to pitching “Living in the Grey” for a hair dye line after blurring her own lines in a messy love square (yes, square – not triangle) marketers have come to the sound agreement that this is just not how marketing is actually made, and we must agree.

Somebody call HR

Though many aspects of the show focus on her in-office pitches, and the deals that often get made at the lunch table, a huge portion of the show blurs the lines between work and romance. From finding clients inside of her friendships, romantic relationships with clients, using her romantic relationship as a campaign, or working with multiple clients who are direct competitors only to see it all come crashing down, the chaos is what may be what truly sets a real marketer off.

To anyone working in the space, the behavior is a nail-biter, and if you aren’t a nosy girl (like us, hi, it’s me, I’m the nosy girl) it can come off as a bad look for a great profession where we do not need more misconceptions.

A peaceful coexistence

In the end, while “Emily in Paris” might not be the most accurate portrayal of the marketing world, it certainly delivers on entertainment, drama, and a picturesque view of Parisian life. For marketers, this show can serve as a light-hearted escape rather than a realistic representation of the marketing profession.

It’s important to remember that at its core, “Emily in Paris” is designed to entertain, not educate. So, whether you’re a seasoned marketer or just someone looking for a fun binge, it’s okay to enjoy the show for what it is- a whimsical fantasy that’s more about the glitz and glam than the grind of real-life marketing. Embrace the fun, and who knows, you might just find yourself charmed by Emily’s Parisian adventures after all.

Continue to be 1% greater every day!

-The <1% Club