10 Must-Learn Digital Marketing Tools for Entry-Level Professionals

In digital marketing, being proficient in the latest tools is essential for anyone looking to kickstart their career. For entry-level professionals, especially those within the BIPOC community, mastering these tools can be the key to unlocking new opportunities and overcoming systemic barriers. Here’s a curated list of 10 digital marketing tools (+ one bonus tool if you make it to the end) that are essential for anyone starting out in 2024.

1. Google Analytics (Enhance your analytics tool knowledge.)

Understanding web traffic and user behavior is fundamental, and Google Analytics is the gold standard for this. It offers insights into how users find and interact with your website, enabling data-driven decisions to enhance online presence.

2. Hootsuite (Understand social media scheduling and reporting.)

Social media management can be overwhelming, but Hootsuite streamlines the process. It allows you to schedule posts, engage with followers, and measure the impact of your social media campaigns across multiple platforms from a single dashboard.

3. Mailchimp (Navigate email marketing, SMS marketing, and reporting.)

Email marketing remains a powerful tool for engaging directly with your audience. Mailchimp is user-friendly and offers automation, customizable email templates, and analytics to optimize your email campaigns.

4. Canva (Get creative by developing content such as images, videos, flyers, postcards, and presentations.)

With visual content being more important than ever, Canva’s intuitive design tools help create professional-grade graphics for social media, presentations, and more, even if you don’t have a background in graphic design.

5. SEOmoz (Understand the importance of SEO optimization for websites.)

SEO is critical for increasing visibility online. Moz offers tools for keyword research, SEO audits, and competitor analysis, making it easier to optimize your website and content for search engines.

6. HubSpot (Understand customer relationship management software, the house of attribution, and big data.)

For those interested in inbound marketing, HubSpot provides a comprehensive suite of tools to attract, engage, and delight customers. Its CRM is particularly useful for managing and analyzing customer interactions.

7. Google Ads (Advertise and promote across display, video, and search campaigns.)

Paid advertising is a crucial component of digital marketing. Google Ads allows you to create and manage campaigns across Google’s vast network, targeting specific audiences to drive traffic and conversions.

8. WordPress (Gain experience on the back bones of a website, plugins, embeds, HTML, and more.)

A solid understanding of content management systems is indispensable, and WordPress is the most widely used platform for creating and managing websites. It’s flexible, SEO-friendly, and can be customized with numerous plugins.

9. Semrush (Learn how to utilize a robust all-in-one tool, its capacity for data, and robust reporting.)

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Its features include SEO, content marketing, competitor research, PPC, and social media marketing.

10. Asana (Understand project management, task structure, automated workflows, and order of operations for projects.)

Asana is a versatile project management tool that helps teams organize, track, and manage their work. With its user-friendly interface, Asana enables you to create projects, assign tasks, set deadlines, and update statuses with ease. Its robust features support everything from small projects to strategic initiatives, making it ideal for entry-level digital marketers who need to stay on top of multiple tasks and collaborations.

10. Bonus Tool: Descript (More robust video editing for content development)

Descript is a versatile video editing tool that offers a wide range of features for creating, editing, and producing video content. It goes beyond the basics with screen recording, podcasting capabilities, and advanced audio editing, making it a more robust option than Canva for those looking to dive deeper into video marketing. Descript’s unique feature of editing video content by editing text transcripts simplifies the video production process, making it a valuable tool for entry-level digital marketers aiming to produce high-quality video content.

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